the third mind is inspired by the work of literary legends William Burroughs and Brion Gysin. Burroughs and Gysin collaborated in the 1960s on 'cut-up' techniques earlier used by the Surrealists. Their cited source for this concept came from a book called Think and Grow Rich by Napolean Hill.
B.G.: It says that when you put two minds together...
W.B.: ...there is always a third mind...
B.G.: ...a third and superior mind...
W.B.: ...as an unseen collaborator.1
Our interpretation of this is that the closer two partners - consultant and client - work together the more powerful, and more productive, is the partnership. the third mind is about promoting a close working partnership from the start leading to more effective results.
The
symbol is a stylised zero which refers to the notion that anything to
the power of zero is one. This is our way of signifying the importance
of the individual.